EB&L Marketing is a full-service, marketing firm specializing in HVAC. Working with contractors, distributors and manufacturers, EB&L provides a full range of both custom and turnkey marketing products, including branding, websites, direct mail, online marketing, media and so much more.
Contractors will benefit from one-on-one, private marketing consultations, along with cost-effective tools to promote their companies. EB&L takes the time to educate contractors on the appropriate ways to advertise and helps them avoid common marketing missteps with the goal of spending their marketing dollars wisely, not spending more of them.
EB&L works with distributors to provide tiered marketing programs for dealers, turnkey packages for dealers, event concepting and coordination, media campaigns, marketing education for territory managers and speakers for dealer events. EB&L can also assist with dealer recruiting and incentive programs.
Manufacturers partner with EB&L to create regional media campaigns, dealer locator websites, and dealer best practices communications.
EGIA members receive a $100 discount on a private marketing consultation. An EB&L Marketing Specialist will sit down with you in person or via Skype or FaceTime to walk you through their 7 Steps to HVAC Marketing.
Here’s A Quick Overview Of How The Meeting Will Go
Who should attend?
Company owner/s and anyone who works on marketing or advertising for your company and your Distributor Territory Manager.
What should you prepare/bring to the meeting?
- Ads, postcards, brochures, etc. that you’ve previously produced, if available, as well as information pertaining to other marketing campaigns you invest in (paid search, Angie’s List, etc.)
- An idea of what you’re currently spending on marketing for each of these items
How long will the consult last?
2 – 3 hours
What will happen in the meeting?
- We’ll discuss your company in general and your goals.
- We’ll review your website and your current marketing efforts.
- We’ll define your target market.
- We’ll answer any questions you have about HVAC marketing!
- We’ll set a realistic budget.
What are the next steps?
EB&L will spend some time brainstorming and researching demographics for you. A few weeks after our initial consult we will arrange another meeting with you during which you’ll receive a written marketing plan from us detailing the best marketing options for your company, which are within your budget.
You are under no obligation to purchase anything from EB&L as a result of this meeting. The goal is to help you spend your marketing dollars wisely – not spend more of them.
On-site marketing consultation with an EB&L Specialist requires travel expense reimbursement.
Travel expense is billed at net plus 5%.
Travel time is billed as follows:
0-2 hours – N/C
2-4 hours – half day rate: $300
4+ hours – full day rate: $500