257 - My Contractor University

Special Offer For Members

First 5 leads free
When you test 257 against one of your current marketing campaigns.

Running Meta, Google Display Network, Trade Desk, direct mail, and/or connected TV campaigns today? We’ll help you scope and launch a one-month pilot to learn how 257-targeted ads perform on your preferred channel(s) vs. your current targeting. You pay your media costs (i.e., Meta, Google) as usual – we’ll cover test setup and waive our fee on the first five leads attributed to 257.

* Media spend not included. Must have at least one digital (non-search) or direct mail ad campaign active when requesting pilot.

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Find Your Best Customers in a Flash

Data, AI, & Marketing Tech for HVAC Customer Acquisition

257 is a customer intelligence platform helping 200+ contractors, distributors, manufacturers, and home energy companies book more residential HVAC jobs and lower customer acquisition costs – all while accelerating home electrification.

Powered by digital energy twins for all 130M U.S. households, we profile hundreds of up-to-date attributes for every residence, including HVAC system age, utility rebate eligibility, and predictive propensity scores for energy-efficient assets like heat pumps, heat pump water heaters, and smart thermostats.

Once you’ve identified the right homes for your marketing efforts, 257 lets you target them with personalized offers across Meta, direct mail, email, and other channels. Insights are free, and when you use them for your ad campaigns, you pay only on results.